Website maintenance is the process of keeping a website up-to-date and running smoothly as well as performing optimally. Website maintenance includes tasks like ensuring all the links on your site are working, regularly updating content, and fixing any broken links. It also involves more general housekeeping tasks like backing up your site regularly and monitoring your site’s performance.
Websites are built for a purpose. That purpose might be to sell a product, share information, email marketing or provide a service. No matter what the purpose of the website is, it needs to be maintained in order to achieve its goals.