FREE TOOLS FOR EMAIL MARKETING & BUILDING LEADS LISTS:
First, lets look at why email marketing is important. Email marketing is one of the most reliable forms of direct marketing and digital marketing that has proven to be highly effective for many years. Whether email marketing is a main marketing tool you use or it’s a supplement and used in unison or as a secondary direct marketing tactic, it remains a cost-effective strategy for driving sales with both current customers and new prospective leads.
Over 4 billion people use email across the globe, that’s just one obvious reason why email marketing is such an ideal approach for connecting with customers and leads for sales, marketing and to simply provide information. While this strategy is an older approach, it seems to be improving year over year. For example, in 20223, nearly 76% of email marketers reported an increase in opportunities and open rates. Email marketing aims at being an open line of communication between consumers and businesses, unlike traditional direct marketing strategies. GetResponse’s 2023 email marketing benchmarks report shows an average unsubscribe rate of 0.09% for North America, which has decreased substantially provining this form of communication is widely accepted.
So, what free email marketing related programs can you take advantage of today in order to test this marketing tactic inhouse?
Roughly 80% of marketers utilize targeted emails to increase their overall customer engagement rates and to bring in new opportunities. Of course this process all begins with obtaining or building a high quality list of targeted leads.
Hunter.io is known for being a great tool to use when trying to determine what format a business uses for their email addresses. Hunter.io has a website but if you use Google Chrome you’re able to simply connect to the Hunter.io extension. This tools is excellent for building new connections, verifying email addresses, and building a list for cold email campaigns. Pair Hunter.io with LinkedIn and you’ll have a reliable process for finding new leads and recording their email addresses properly.
Obviously LinkedIn is one of the best free tools to utilize when researching new leads, locating prospective buyers, and for building a targeted list surrounding your niche market. As mentioned above, LinkedIn is a tool that pairs extremely well with various other programs. For example, when using LinkedIn with the Hunter.io extension you’re able to build quality leads lists with accurate email addresses at no direct cost.
Sendy is a self hosted mass emailing program that lets you send bulk newsletters or text based emails via Amazon Simple Email Service (SES). Sendy is probably the most affordable option for sending mass emails by offering a one time charge of $50 which allows you to purchase the program and own it by uploading it to your hosting provider. On top of that, by using Amazon SES to with Sendy, you only pay for what you send which comes out to be right around $1 per every 10,000 emails. This program allows your business to avoid being held hostage by increasing monthly fees as your subscriber base flourishes. Sendy does allow users to pay $50 once every year to take advantage of their latest updates.
