A SOLID WEBSITE IS THE FIRST STEP IN ONLINE MARKETING SUCCESS
YOUR ONLINE PRESENCE.
WEBSITE DESIGN & WEBSITE EDITING
DOES YOUR WEBSITE WORK FOR YOU?
Customers are actively searching the web for solutions just like yours. The question is, are your products and services easily accessible online? Does your website provide relevant messaging, or does your site connect with your customers and inspire action that helps your business grow? Maybe you can check all the above boxes, but are you completely satisficed with what potential buyers see when they visit your site?
We specialize in developing creative and purposeful websites that increase the visitor experience and most importantly helps you obtain more qualified opportunities.
Our goal is to produce a purpose built website for your business that captures your audiences attention, both being aesthetically pleasing and informative while easy to navigate. A website should be the perfect blend of strategy, design, and development all working together to help you achieve your digital marketing objectives.
Everything you do for your business should be done with purpose, and your website is no different. Your website should standout, be something you’re proud of, present informative data, solve a problem and act as a leading producer of revenue for your business.
First we will identify your target market, the demographic groups they fit and understand how they’re influenced. We’ll analyze your competition, and research your industry. Describe your brand to us in one sentence and lets ensure all your branding efforts are aligned.
Now we will evaluate various website styling techniques, review some demo sites and determine what templates work best to meet our goals. For example an online store is designed differently than a blog site; so we’ll want the look and feel to fit.
Like any carefully crafted project, the next step is to outline and map the overall structure of our website (aka site map). Determine what pages we’ll want to include, how everything will link throughout the site and begin considering other functionalities.
Our team now begins site construction. We’ll send you a custom staging link, which is not accessible in online searches but is a way for you to easily follow the website design and development process. It’s now becoming visual!
CREATIVE GONE WILD
Our designers begin adding custom creative touches throughout your website. This includes adding custom designed icons, images, graphics, and various creative elements that are sure to set your site apart from the competition.
ONE SIZE FITS ALL
With all the various forms of technology we must ensure your site works within various screen sizes (phone, tablet, laptops to desktops) and various browsers. We determine any adjustments that are needed and format accordingly.
We carefully evaluate your new site, let’s get a few different eyes on it so that we have various perspectives. Determine any edits that need to be made and test links, buttons, effects and all other functions throughout.
Before launching your new site let’s make sure we cover all the basic on page optimization and backend needs. What does this mean? We will compress large images, add SEO friendly URL’s, tags and complete other tasks to ensure your site runs at max speed.
If you’re 100% satisficed, then so are we! Let’s get your site launched and live for the masses to see. Now your site can be found in search engines! Next, we begin incorporating various digital marketing efforts to get you ranked #1!
IS YOUR WEBSITE...
Your website should speak to your target market, not only through content but also through graphics and images. Your site should engage with your audience both directly and indirectly, each design element and action should serve a purpose for your business. Also remember, in many cases less is more, avoid too much noise, present an obvious and meaningful message, one that appeals to your visitors.
Your site is built to serve a purpose, and it's also usually designed to solve a problem. With purpose comes function, every website invites visitors to take some sort of action. The purpose might be a contact form, or a direct purchase, but users shouldn't have to work hard to achieve their goal. Your website needs to provide a successful experience with working navigation and functional actions.
Remember, you're the expert and that's why users are visiting your site. The content on your website should display professionalism and your knowledge on the subject matter. Keep it simple and relate to your visitors, and always provide relevant information. You want your visitors to trust your business and you want your site to be a tool that acts as an resource for their needs and interests.
Technology is always changing, so you'll want to ensure that your website is following current trends and utilizing updated technologies. Responsive and fluid web designs are key requirements for a modern websites. You do not want to create fixed page layouts for your website and they're not supported certain mobile devices. Keep your site fresh and ensure your always using an updated template and code.
Ensuring your website functions properly, is up to date, and has relevant and professional content are all ways to guarantee your sure your site reliable. However, does your site ever freeze up, go down, or have outdated or old contact information such as addresses, emails or phone numbers? Ensure your site communicates properly, visitors expect your website to work and to be accurate.
EASY TO USE
EASY TO USE
Your website should be clean and easy to navigate. When users visit your website, they should be able to quickly find what they're looking for. Review various elements and ensure the flow of your site makes sense, do buttons link to the correct pages? Does your contact form work properly? If you have an online store is the purchasing process straightforward, are there various payment options?
Your website and its content should be optimized for different devices, browsers, data speed, and search engines. If your website is not optimized for a users download speed, they may leave your website. If your website does not support common modern browsers, you may be missing out on some new visitors. If your website is not optimized for popular smartphones they may stray away.
Security is a major concern for visitors. Your site should follow industry standards and guidelines. For example, if you have user registration features, make sure that user passwords are encrypted and not displayed in plain text. Also ensure your site uses SSL encryption. Include firewalls, premium plugins and consider some of the popular security programs for extra security.