You probably receive thousands of sales pitches regarding acronyms like SEO, PPC, SEM, and others. I’m sure they all stress the need for their services ASAP, but let’s be honest, the only acronym you truly care about is ROI, and a positive one at that!
A lot of business owners don’t know or care to understand what SEO is. For all they know it’s some fictitious word marketing agency use to get paid. So let me help clarify what SEO means. SEO stands for search engine optimization, which is the process of increasing a web page’s search rankings in order to increase online visibility.
Google, aka the Digital Gods, aren’t well known for transparency and they have never really provided a detailed explanation on what factors are most important in optimizing your site. So let’s be real, SEO can involve a lot of educated guesswork and experimentation to get it right.