You probably receive thousands of sales pitches regarding acronyms like SEO, PPC, SEM, and others. I’m sure they all stress the need for their services ASAP, but let’s be honest, the only acronym you truly care about is ROI, and a positive one at that!
A lot of business owners don’t know or care to understand what SEO is. For all they know it’s some fictitious word marketing agency use to get paid. So let me help clarify what SEO means. SEO stands for search engine optimization, which is the process of increasing a web page’s search rankings in order to increase online visibility.
Google, aka the Digital Gods, aren’t well known for transparency and they have never really provided a detailed explanation on what factors are most important in optimizing your site. So let’s be real, SEO can involve a lot of educated guesswork and experimentation to get it right.
The bottom line is: if you want to be competitive online, and rank higher in search engines you have to incorporate SEO. Your business must have a consistent, constant, effective, and professional digital marketing strategy. It takes hard work, and time to get the most effective results.
Having the services of an experienced digital marketing team is invaluable. If you have business, the odds are that you don’t have the time nor the desire to do this sort of work. More importantly, a dedicated SEO professional is able to focus on the latest trends, emerging best practices, and continually compare initiatives across multiple sites and platforms.
We provide on-page SEO, off-page SEO, technical SEO and local SEO. Our team specializes in developing custom digital strategies which are built around your customer’s journey, from awareness to consideration, to achieving the ultimate goal of purchasing.
Understand what keywords your customers are searching for on Google and throughout all stages of their journey. Use the keyword data to effectively build content, tags and campaigns around.
Analyze your competitors efforts to understand what they’re doing digitally as well as gauge their overall market presence. Review their strategies and understand what’s working well or poorly to ensure our site is competing at the highest level.
TECHNICAL WEBSITE AUDITS & EDITS
Review and edit any areas of your website that would cause performance issues. This includes evaluating and fixing issues surrounding page speed, errors, oversized images, and broken links.
USER EXPERIENCE STRATEGY
Google algorithms put an emphasis on the user experience. Specifically, Google identifies the core user experience needs as: loading, interactivity, and visual stability. We audit this data and create a strategy to increase conversions and improve the overall visitor experience.
PAGE TAGS: H1, H2, META
Incorporating tags on each page of your site is a basic yet crucial part of SEO. Properly built title tags, H1, H2 tags and meta-descriptions is necessary for providing search engines a clear indication on your page’s content and allows these engines to index and present each page accurately in SERPs.
LOCAL SEO - GOOGLE MY BUSINESS
Optimize your Google My Business page, add keyword a rich description, including products and services with images to increase your visibility on the local and national level. Develop quality local citations to increase exposure.
Imperative to SEO, link building is an advanced strategy that must be done properly to get the best results, and to avoid penalties from Google. We incorporate healthy and quality backlinks through various digital outlets that improve search engine visibility. We focus not only on external but internal links as well and include anchor text with relevant links.
Irrelevant or poorly written content is not only harmful from a user perspective, but it can also decrease your rankings in search engines. Our team will evaluate each page and provide you with relevant copy, turning your site into a keyword rich platform that produces meaningful content that drives conversions.
MONTHLY ANALYSIS & PLANNING
We will review efforts and results each week and then provide a detailed monthly outlook so the we understand and have a strategy for each step along the way. Every client is different, so every process must be customized and reviewed for the best results.
BENEFITS OF SEARCH ENGINE OPTIMIZATION
On average an individual sales rep touches a little less then 100 leads per week. Let your website do the talking and actually work for you. Websites touch thousands per day.
Have your website work to target quality leads, keywords will draw in those looking online for services and products like yours. You might be missing some of these leads right now.
Your website should prove knowledgeable with valuble content. Your website should act as a business professional, one that provides all the needed information to your target audience.
By having a site that brings in traffic your saving yourself and your entire sales force time. Have your sales team focus on the quality leads coming in from the website.