Over 85 percent of consumers regularly or occasionally seek expert content as credible articles, blog posts, press releases and more when considering a company to purchase from. This means they like to read articles and information from those who have in-depth knowledge and also unbiased written pieces of the brand or product they are considering.
Content comes in many forms and each of these forms has it’s own unique way of assisting in the development of successful marketing programs.
While there are various forms of content each of these can be categorized into Branded Content, Expert Content and User Content. Branded Content is internally written directly from your company; Expert Content is developed by a publishing house, magazine, newspaper, or any writer outside of your organization writing about your company. The third is User Content, this content pertains to testimonials, reviews and social media comments. Each of these play a unique role in strengthening your brands perception.
Provide customers quality information. From the latest trends, to details around your products and services, touch on key aspects of your industry with your collateral, website, blogs and more; provide value.
Provide useful insights backed by credible facts. Give a different perspective, share your knowledge and prove your expertise.
When it comes to writing, quality is much greater than quantity. Proof your work, show your audience your ability to provide insightful well written content. Deliver content worth reading, too much content can get confusing.
Stay away from distracting sentences, use quotes from experts and from your customers. Relate to your audience, answer questions directly, interact with your market.
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