THE LATEST SMALL BUSINESS MARKETING TOOLS

From digital marketing and social media to design and strategic marketing, we’d like to share a few of the most impactful tools that all businesses should take into consideration for running a successful marketing program.

For B2B Marketing and B2C Marketing there are tools that both should always be aware of, and then tools that work better for one or the other. For example, every company should take advantage of connecting your website to Google Analytics and at the very least use the free version of Rank Math to setup basic SEO features. Then every company should setup a free Google MyBusiness account, and then consider which social media platforms work best.

My business is looking to improve our brand identity, and to ensure we have a strong digital presence. Where do we start?   

With that said, a few of the most obvious ways to immediately strengthen your brand’s identity is through online marketing. This pairs with what we previously mentioned in Google Analytics and Google MyBuisiness, but when it comes to social media it’s always good to have pages across various platforms, but some work better for certain types of business. For B2B Small Business Marketing, we find the most useful cost effective tools to utilize is obviously your website, but it should have a link to platforms like LinkedIn, and then of course Google MyBusiness. LinkedIn tends to work better for B2B, but it doesn’t hurt to have a Facebook, Instagram, YouTube, and other pages either way. This also applies for B2C Small Business Marketing, but we’ve flip the social media pages around. From what we’ve found, Facebook and Instagram work best when promoting to consumers rather than businesses.

We’ll keep it short from here, see below for a few tips and tricks to help you take advantage of these quick and affordable marketing tools.