IMMEDIATE & AFFORDABLE MARKETING TOOLS TO TAKE ADVANTAGE OF

THE LATEST SMALL BUSINESS MARKETING TOOLS

From digital marketing and social media to design and strategic marketing, we’d like to share a few of the most impactful tools that all businesses should take into consideration for running a successful marketing program.

For B2B Marketing and B2C Marketing there are tools that both should always be aware of, and then tools that work better for one or the other. For example, every company should take advantage of connecting your website to Google Analytics and at the very least use the free version of Rank Math to setup basic SEO features. Then every company should setup a free Google MyBusiness account, and then consider which social media platforms work best.

My business is looking to improve our brand identity, and to ensure we have a strong digital presence. Where do we start?   

With that said, a few of the most obvious ways to immediately strengthen your brand’s identity is through online marketing. This pairs with what we previously mentioned in Google Analytics and Google MyBuisiness, but when it comes to social media it’s always good to have pages across various platforms, but some work better for certain types of business. For B2B Small Business Marketing, we find the most useful cost effective tools to utilize is obviously your website, but it should have a link to platforms like LinkedIn, and then of course Google MyBusiness. LinkedIn tends to work better for B2B, but it doesn’t hurt to have a Facebook, Instagram, YouTube, and other pages either way. This also applies for B2C Small Business Marketing, but we’ve flip the social media pages around. From what we’ve found, Facebook and Instagram work best when promoting to consumers rather than businesses.

We’ll keep it short from here, see below for a few tips and tricks to help you take advantage of these quick and affordable marketing tools.

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HOUSTON MARKETING EXPERTS WITH...

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  • Keeon Rudder
  • Ryan Barnes
  • John Hill
  • Jackie Ward
  • Brandon Cruz
We really enjoy working with Prospecks!! The attention to detail, responsiveness, communication, industry knowledge, and ability to solve our problems impressed us tremendously. In the end, we got exactly what we wanted with a few extra bells and whistles. I strongly recommend y'all give them a try.

Keeon Rudder
Von Elijah
We have been working with Jared at Prospecks for over 5 years now. From email campaigns to our website, Prospecks manages ALL of our marketing efforts. We've had great success with the email marketing program, which has been the leading tool for generating new business. Our sales team truly values the marketing efforts.

Ryan Barnes
Hemco Industries
We were using another company for SEO and we hadn't been getting the results we were promised. So we decided to find another local marketing professional and a friend referred me to Prospecks Marketing. We couldn't be happier now, for the first time in years we're getting new business from our website. Within a few months of working with Prospecks we saw our traffic increase by 50% and we were ranking high for several new keywords. We initially hired Prospecks just for SEO but they noticed our website was a bit outdated, so they redesigned our site at no additional cost. That's just who they are, they truly care about the success of their clients!

John Hill
VIP Glass
EXCELLENT art work. Exactly what we were looking for - even better. Jared listens to the customer and therefore is "spot-on" with what the customer wants. Thanks again Jared!

Jackie Ward
Ward Furniture
We were referred to Prospecks and have been very happy with the services we received. I personally really like that Jared provides multiple drafted designs to pick from; it's a design process that delivers an end result that the client is 100% satisfied with. Their communication is also excellent. They worked with me throughout each step of the process and I couldn't be happier with my new logo and business cards. I look forward to the next project.

Brandon Cruz
Tricia Turner Properties