Video has become one of the most important elements for marketing, and it’s offered on just about every digital platform. Video enables users to be entertained while still being educated, especially for anyone who is a visual learner. In a 2018 survey by Hubspot, 54% of consumers say that they prefer to see video content from a company when compared to typed content. For a small business, video can also give you an edge over the larger corporations. A large brand may have to wait weeks before publishing a piece of content due to the approval process, but for a small business, you can be much more proactive, and get a video out far more quickly.
So, as you can see video production for small business is an excellent tool to have in your marketing arsenal.