Why Content Marketing Should Be the Foundation of Your Marketing Strategy
Not a single day goes by without my speaking to an early-stage entrepreneur who wants to discuss marketing and how to get quick results. So let’s just get this out of the way from the beginning: Marketing takes time.
There are some tactics you can use that will generate a return on investment (ROI) in the relatively short term, but achieving real long-lasting results takes time. Put simply, anything you achieve in the short term will go down as fast as it went up. You want to play the long game. This is true even if you’re tempted to try some things that are less organic but might look good on the surface, such as buying likes or followers. Don’t do that.
Instead, here are five reasons you should start generating content on your own company blog as soon as you can
Read the full article by Hillel Fuld, Tech Marketer